720 Lady
- Description
- Designer Bio
An icon of 1950s’ Italian
Design, the armchair-sofa Lady stands out for its extraordinarily contemporary
construction, a symbol of innovation supreme, in terms of style, materials, and
technology. In addition to being the first armchair to incorporate expanded
polyurethane and foam rubber, the armchair’s seat showcased a new system of
springing, using reinforced elastic straps to ensure premier comfort; meanwhile
the slender, slim-line metal legs showcase the design’s lightness of touch. The
structure is contained in the seat, the back, and the arms, the outcome being a
veritable masterpiece of Italian furniture design excellence; so much so that
Lady was awarded the Gold Medal at the IX Milan Triennale, in 1951. Cassina’s
new re-edition focuses on the looks of the Lady chair, adding a delightful
range of new fabric options, including a number by Belgian designer Raf Simons.
| About Designer | |
|---|---|
Marco Zanuso |
Architect, designer and
university lecturer, Marco Zanuso (1916-2001) was one of the leading
interpreters of the Modern Movement. Trained at the Polytechnic University of
Milan and, in the immediate post-war years, co-editor of the Domus magazine
with Ernesto N. Rogers, he was awarded the Medaglia d'oro and the Gran Premio
at the Milan Triennale on a number of occasions (VIII, IX, X, XI and XIII
editions), and won five Compassi d’Oro between 1956 and 1985.Zanuso was one of
the first designers in Italy to take an interest in the problems of product
industrialisation, going beyond aesthetic issues to incorporate technological,
industrial, distribution and communication variables.According to Zanuso, the
form of an object destined for serial reproduction is an amalgam of
opportunities, experimentation and innovation in the concrete process that
connects creativity, production and the social and cultural context.“Through my
projects I want to give form to what I call complexity”, Marco Zanuso. |
