Boffi |The art of living in the kitchen
It was 1934 when Piero Boffi founded his company. Since then a lot has changed: social conventions, lifestyles and aesthetic sensibility, however in over 80 years Boffi and its activity could express the changes in taste and technologies, making it always synonymous with innovation and design worldwide. Built in over 50 years of work, the prestige and credibility of the brand take off since 1980, helped by the communicative efficacy of sophisticated photographic catalogs and technical manual. The promotion of events from creative and cultural worlds reinforces Boffi's identity: an example, the pioneering trend of leaving the fair during the Salone del Mobile in Milan to choose representative locations in the city. It is the beginning of a new phase which finds energy and inspiration in the artistic direction of Piero Lissoni. • Thinking about the post-war kitchen: In 1947 Piero Boffi was succeeded by his three sons. They soon understood the importance of collaborating with modernist architects in designing kitchens that could interpret new materials and attend to the new needs of post-war Italy. In 1954, the ‘Serie C’ was the first colored kitchen and in 1960 the ‘T12’ was the first kitchen combining laminate and wood. • A kitchen in a box: The research and experimentation continued under the artistic direction of Luigi Massoni, leading to astonishing results. It is a versatile example of a compact kitchen on wheels that can be moved around a room, or closed up like a box. Historically, Boffi was the first brand to introduce built-in, integrated appliances in the kitchen. • The Lissoni touch: In 1989, Piero Lissoni became the new artistic director, flanked by Roberto Gavazzi, the newly appointed CEO who carries experience from working with Olivetti and a fresh, international approach. The Boffi international era begins with the opening of the first flagship store abroad, in Paris, 1995. In the following decade, Boffi opened about 50 stores worldwide: spaces in which the analogies with fashion luxury stores are vivid and encouraged. The store then became the true gateway to international exposure for the brand: Boffi soon became the most significant exporter of Italian kitchens in the world. • Boffi today: In 1995, Boffi was the only kitchen brand ever awarded with a Compasso D’Oro. During the following years, Gavazzi and Lissoni created a new generation of kitchens and bathrooms, with modern appliances and a full range of diverse options for surfaces and dimensions. In 2015, Boffi and De Padova signed an agreement for the integration of the two companies, a shared vision that aims to create of a completely integrated platform for excellent design.